Go-to-Market (GTM) Manager for Automation Software Portfolio (f/m/d)

A Snapshot of Your Day 

Your day starts by reviewing fresh market and competitor insights to refine the portfolio narratives for each priority market. Before lunch, you sync with regional Sales to calibrate pricing and packaging for upcoming opportunities, then brief Product Marketing on messaging adjustments. In the afternoon, you co‑create sales enablement assets (playbooks, case studies, demo scripts) and run a short stand‑up with cross‑functional stakeholders to track launch readiness and KPI progress. You close the day by analyzing adoption/funnel data and proposing optimizations to GTM tactics for the next sprint.

How You’ll Make an Impact 

• Conduct continuous market research and competitive analysis to pinpoint target segments, use‑cases, and buying centers for automation software
• Define clear portfolio descriptions per market and craft a differentiated value proposition and messaging that address customer pain points
• Build and manage comprehensive launch plans for new products/features and market expansions—covering timelines, budgets, enablement workstreams, and channel/distribution motions
• Orchestrate regional rollout calendars and campaign sequences; maintain an integrated GTM roadmap aligned with PLM gates and executive priorities
• Act as the central coordination point across Product, Sales, Marketing, Engineering, and Service to ensure unified execution and feedback loops
• Facilitate decision‑ready forums and ensure GTM inputs/outputs are recorded in core lifecycle artifacts and checklists
• Partner with content creators to deliver sales‑ready materials (playbooks, case studies, white papers, demo scripts, ROI calculators, objection‑handling guides)
• Maintain a Sales Kit repository and ensure content continuously reflects portfolio updates, regional proof‑points, and competitive positioning
• Own regional pricing strategy, including packaging, discount guardrails, and deal‑desk guidelines; pilot localized offers with Sales and Product
• Define market positioning per segment/region, balancing visibility, adoption velocity, and margin goals; partner with Product on value‑based pricing models
• Establish and monitor KPIs such as feature adoption, qualified pipeline, win rate, conversion velocity, average selling price, CAC, and ARR growth
• Drive data‑driven optimizations to messaging, channel mix, and pricing; publish regular GTM performance reviews and recommendations

What You Bring

• Proven long term experience in B2B software GTM, product/portfolio marketing, or pricing—ideally in industrial automation, grid automation, or energy software markets
• Hands‑on with TAM/SAM/SOM sizing, competitor tear‑downs, win/loss, and voice‑of‑customer programs; ability to convert insights into precise portfolio narratives per market
• Proven record designing regional pricing strategies (list/packaging, promotions, guardrails) and coordinating deal‑desk decisions
• Strong storytelling and content development skills; you can enable Sales with persuasive collateral and repeatable talk‑tracks
• Excellent communication and stakeholder management; comfortable running cross‑functional cadences and aligning diverse teams
• Familiarity with GTM dashboards (adoption, funnel, revenue), experimentation (A/B), and hypothesis‑driven optimization
• Experience working within PLM stage‑gates and GTM checklists; agile marketing or product operations exposure is a plus
• Fluency in English; German is a plus

About the Team 

Our Grid Technology team enables a reliable, sustainable, and digital grid. The power grid is the backbone of the energy transition. Siemens Energy offers a leading portfolio and solutions in HVDC transmission, grid stabilization and storage, high voltage switchgears and transformers, and digital grid technology. 

Who is Siemens Energy? 

At Siemens Energy, we are more than just an energy technology company. With ~100.00 dedicated employees in more than 90 countries, we develop the energy systems of the future, ensuring that the growing energy demand of the global community is met reliably and sustainably. The technologies created in our research departments and factories drive the energy transition and provide the base for one sixth of the world's electricity generation.

Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation.      

 Find out how you can make a difference at Siemens Energy: